SEM Graphic Designer, Visual Signage Manager
INDEPENDENT PET PARTNERS | 2020 – PRESENT

• Led design, testing and implementation of the Store Experience Marketing program, a capstone corporate initiative

  • Interfaced with local design agencies, IPP leadership and regional store managers to build out a store experience strategic playbook

  • Designed and produced 250+ pieces of in-store marketing, pricing and promotional signs, murals, way finding and POP displays

  • Oversaw print testing and internal creative reviews; modifying size, color, substrate, and installation hardware to maximize visual impact

  • Initiated a consumer insight study, and leveraged data to refine guest engagement with program materials

  • Supervised program rollout, store-level asset customization and final implementation to all doors

• Oversaw all external print and production vendors, ensuring successful, timely and cost effective project completion

• Managed flow of monthly printed marketing, from project brief through design, kitting and distribution

• Created schematics, installation guides and the monthly Store Informative, empowering stores to accurately implement all marketing programs and visual merchandising
  

Visual Business Partner TARGET CORPORATION | 2017 – 2020

• Led concepting and execution of retail presentation, space planning and strategy for select high impact areas within Target retail stores

  • Created trend-forward strategies that ladder back to corporate goals

  • Ideated and planed for all aspects of the retail experience, including fixture blocking, product merchandising, displays and marketing

• Managed production schedules to ensure timely review and approval through necessary teams

• Translated retail programs across unique store designs and fixture packages while maintaining visual strategy and business goals

• Established next-gen visual principles and standards, and partnered with Store Operations and Communications to launch to field

Global Visual Merchandiser AVEDA | 2014 – 2017

• Conceived, designed and executed merchandising setups, fixtures, marketing, wayfinding, and retail design standards for the all-new Aveda retail store concept

• Led cross-functional team of marketers, copywriters and graphic designers to create retail store displays, product focuses and experiential merchandising

• Created retail execution publications informing all global Aveda locations (over 170 retail stores and over 5,000 salon locations) on proper implementation of marketing, advertising and merchandising strategies

• Designed immersive high-profile corporate event experiences and managed their development, budget and execution

Corporate Graphic Designer, Education and Events AVEDA | 2011 – 2014

• Developed and implemented brand standards and design guidelines for Aveda Education

• Created books, websites, newsletters, brochures, education materials and videos tore-engage and inform Aveda’s network of beauty professionals

• Designed richly branded events that convey Aveda’s prestigious image to professionals and the public

• Strategized and executed innovative solutions to help Aveda connect with Millennials and Gen Z guests

• Ensured all designed materials met Aveda’s rigorous corporate environmental standardsManaged printing and production of designed pieces with internal and external vendors

Contract Graphic Designer/Video Producer FAST HORSE INC. | 2010 – 2011

• Responsible for design of branded campaigns, business pitches, video content and interactive advertisements

• Planned, filmed and edited promotional and informational video projects

• Managed design assignments from initial ideation to production and implementation

Graphic Design Intern University of Minnesota | 2008 – 2010

• Developed promotional materials, event branding and course marketing

• Managed the design and layout of web and print resources, logo design andbrand standard implementation

• Supervised external printing and production processes